e.l.f. cosmetics
Short Film and Brand Launch for e.l.f. cosmetics
e.l.f. cosmetics is a global company that believes you shouldn't have to be rich to feel beautiful, so they make it their mission to sell high quality makeup at prices anyone can afford. (Most products are about a dollar!) And while makeup enthusiasts and makeup artists have known about e.l.f. for years, they needed a bit of help sharing their mission with the rest of the world.
To best tell the brand's story we created a short film that shares a simple day in the life of Kristin and her friends. Because e.l.f. is a line that boast authenticity, we cast real girls and let them advise us on what they wear, what they talk about and what matters most to them. The film was supported on social with content from the shoot including stills, tutorials on how to get the "looks" from the film as well as additional behind the scenes content from the production.
The story resonated with e.l.f. enthusiasts and they were very quick to share their love on social media. Years after our shoot, the girls from the film have become steadfast friends and continue this story in real life.
* official selection for the Austin Short Film Festival and the California Women's Film Festival.
role // art director and creative director
